for nonprofits

How Software and Technology Donations Work for Nonprofits

Microsoft, Google, and Adobe all donate to nonprofits, but almost never directly. Here's how the pipeline actually works.

Panos Kokmotos |

Microsoft, Adobe, Intuit, and Google all donate software to nonprofits, but almost none of them do it directly. Instead, the donations route through intermediaries, mainly TechSoup and Google for Nonprofits, that verify your 501(c)(3) status and then hand you access to free or deeply discounted products. Knowing which intermediary handles which product, and what each one actually costs, saves a lot of wasted time compared to emailing a software company's sales team and hoping.

TechSoup: the hub for most corporate software donations

TechSoup is itself a 501(c)(3), founded in 1987, and it's the primary channel Microsoft, Adobe, Cisco, and Intuit use to get products into nonprofit hands. The process is the same regardless of which vendor's product you want: create an account at techsoup.org, submit your IRS determination letter (public libraries can qualify through their IMLS listing instead), wait roughly two days for verification, then browse the catalog and request what you need.

TechSoup isn't entirely free. Most products carry a small admin fee, a fraction of retail, not the vendor's list price. Microsoft 365 Business Premium seats typically run a modest per-seat fee for donated licenses. Adobe Acrobat Pro runs roughly 30 to 60 dollars a year rather than its normal subscription price. QuickBooks Online lands around 50 to 100 dollars a year. The fee covers TechSoup's verification and distribution infrastructure, not the vendor's product itself, which is why the numbers stay far below retail even after the fee.

TechSoup also operates internationally, including a Greek-market version (greece.techsoup.global) that runs the same Microsoft donation program for Greek nonprofits under local eligibility rules. The catalog isn't limited to Microsoft, either. Adobe, Cisco, and Intuit all donate through the same platform, so one verification unlocks the full range rather than requiring a separate application per vendor.

What to have ready before you apply

The verification step is the only real friction in the process, and having the right documents ready up front cuts the wait considerably. For TechSoup, that means your IRS determination letter (or an IMLS listing if you're a public library), your organization's EIN, and basic contact information tied to your nonprofit's own domain where possible, since an email on a free consumer domain can slow down identity checks. For Google for Nonprofits, Goodstack asks for similar nonprofit-status documentation, plus agreement to Google's nonprofit-specific terms of service before any product access opens up.

Once verified, you don't need to repeat the full process for every new product you add later. The account stays active, and adding a second or third donated product from the same catalog is just a request, not a new application.

Google for Nonprofits: ads, Workspace, and YouTube

Google runs its nonprofit program separately from TechSoup, through its own application at google.com/nonprofits. Eligible organizations go through Goodstack, Google's third-party nonprofit verification partner, rather than submitting documents directly to Google.

Once approved, the flagship benefit is Google Ad Grants: up to 10,000 dollars a month in in-kind Google Search advertising, which is real money for an organization that would otherwise be paying for every click on a donor-recruitment or volunteer-recruitment campaign. Approved organizations also get access to Google Workspace for Nonprofits (the paid collaboration suite, Gmail, Docs, Calendar, Drive, at no cost) and the YouTube Nonprofit Program, which unlocks fundraising and awareness features on the platform.

Eligibility rules vary somewhat by country. In the US, governmental entities, hospitals, schools, and academic institutions are excluded, same as most corporate nonprofit programs. The exact bundle of available products can also vary by country, since Google rolls out features regionally rather than all at once worldwide.

What this actually saves a small nonprofit

For an organization with a real IT budget line, the math is straightforward: a handful of Microsoft 365 seats at retail price easily runs several thousand dollars a year for a staff of ten or more. Through TechSoup, the same seats cost a small admin fee per seat instead. Add Google's Ad Grants, worth up to 120,000 dollars a year in advertising if fully used (most organizations use a fraction of that, since running a Google Ads account well takes actual staff time), and the gap between what a nonprofit pays for technology and what a comparable small business pays is substantial.

The tradeoff is time, not money. Verification, application review, and learning each platform's donation terms takes real staff hours, which is the same tradeoff that comes with any in-kind donation, physical or digital: the goods or software are free, but someone on staff has to do the work of actually claiming and using them.

Where this fits next to physical in-kind donations

Software and technology donations run on a completely different track from physical goods donations, different intermediaries, different verification steps, different vendors. But the underlying problem they solve for a nonprofit is the same one a platform like Givelink solves for physical items: a real operating cost that the organization would otherwise have to pay for out of its own budget, covered instead by a donation specifically earmarked for that need. An organization running both channels well, software donations through TechSoup or Google, and a physical-goods wishlist for everything else, ends up with a meaningfully lower real operating cost than one relying on cash fundraising alone to cover both.

Frequently asked questions

Do we need separate applications for Microsoft and Adobe products? No, if you're going through TechSoup, one verified account gives you access to the full catalog across vendors. You still request and pay the (small) admin fee per product, but the eligibility verification happens once.

Can a church or religious organization use these programs? TechSoup accepts churches with a formal IRS 501(c)(3) determination letter, same standard as any other nonprofit. Google for Nonprofits' eligibility can vary by country and program, so check current guidelines for your specific organization type before applying.

Is Google Ad Grants actually usable by a small nonprofit with no marketing staff? It takes some setup and ongoing account management to use well, including meeting Google's minimum click-through-rate and account-activity requirements to stay enrolled. Organizations that treat it as a real channel, with someone checking in on it monthly, get real traffic from it. Organizations that set it up and forget it often see their account suspended for inactivity.

Do these programs ever donate hardware, not just software licenses? Some do, through separate refurbished-equipment programs rather than the main software catalog. That's a different track from software licensing and typically has its own, separate application process.

How long does verification usually take? TechSoup's identity check is typically quick, often a couple of days, when your documents are complete on the first submission. Google for Nonprofits can take a bit longer through Goodstack, especially if your organization's legal structure needs extra clarification.

Can our organization use TechSoup and Google for Nonprofits at the same time? Yes. They're not competing or mutually exclusive programs. Most organizations that use both end up running day-to-day productivity software through one and online visibility, Ad Grants and YouTube, through the other.

See how a physical-goods wishlist works alongside your organization's other in-kind channels. Browse live nonprofit needs on Givelink or start your own profile.

See also

What is Givelink?

Learn from the founders:

Join our Community

Become a member of a unique community that makes the world a better place!

Run a nonprofit? Get what you need.

Set your nonprofit up yourself in about 15 minutes. It's free, there's no contract, and you don't need to talk to anyone first.

100% Free
No contract required
Live in under 30 minutes