Small & Gutsy: The Podcast That Gives Small Nonprofits a Big Voice

Laura Wittcoff's show is doing what the sector needs more of — making small nonprofit leaders visible, credible, and findable. Here's why your organization should be listening (and pitching).

Small nonprofits do more of the work and receive less of the recognition than any other segment of the giving sector. The organizations serving 40 families in Bayview, running after-school programs in Fresno, or providing veterans services in Oakland rarely make it into the publications that funders and major donors read. They're not invisible because they're ineffective — they're invisible because the media ecosystem that covers nonprofits is built around scale.

Small & Gutsy, hosted by Laura Wittcoff, is a direct response to this gap.

What Small & Gutsy is

Small & Gutsy is a podcast for and about small nonprofit leaders — the executive directors, program coordinators, and founding teams running organizations with limited staff and significant impact. Laura's interviews go deep on the real challenges: fundraising without a development department, retaining donors on a small budget, communicating impact without a marketing team, building the infrastructure for sustainability when you're doing it alone.

The show reaches an audience of nonprofit leaders, sector supporters, and donors who are specifically interested in the small organization story — which makes it one of the most targeted distribution channels available for the work Givelink's nonprofit partners are doing.

Why this matters for Givelink nonprofits

Givelink's verified nonprofit partners are, almost by definition, Small & Gutsy's ideal subject matter. Most are under $2M in annual revenue. Most have small teams doing large-scale work. Most are navigating the exact challenges Laura covers: donor retention, operational efficiency, transparent communication with funders.

If you're a Givelink nonprofit partner, Small & Gutsy is worth knowing for two reasons:

1. As a listener: The show is a genuine resource for small nonprofit leaders navigating challenges you're navigating. Laura's guests have real experience and share it specifically.

2. As a potential guest: Your story — how you build donor relationships with photo proof, how you maintain operational specificity on a small budget, how you've built resilience through transparent giving — is exactly the story Laura's audience wants to hear.

The visibility dividend

There is a practical case for podcast appearances that nonprofit leaders sometimes underestimate: discoverability. A nonprofit whose executive director has appeared on Small & Gutsy has a public, searchable record of their leadership voice and organizational story. That record shows up when funders Google you, when prospective donors research you, and when grant reviewers try to understand your organization beyond the Form 990.

Visibility is not vanity. For small nonprofits, it's a form of credibility infrastructure.

For Givelink nonprofit partners

We're proud to support Small & Gutsy's work and to connect the show with the nonprofit community we serve. If you're a Givelink nonprofit partner interested in exploring a guest appearance, we're happy to make introductions.

Because your story is worth telling. And Laura tells it well.

Listen to Small & Gutsy — and reach out to us at contact@givelink.app if you'd like a connection.

Stay Human.

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Panos Kokmotos is Co-Founder and COO of Givelink.