What Arrived in November: Givelink's Monthly Impact Update

Post-DV Awareness Month delivery photos, the giving records held from October, two new national markets, and the donor who gave every week for a year.

November is the retention month — the month where October's record-breaking acquisition either compounds into year-round giving or dissolves back into seasonal impulse. Here's what November 2027 looked like.

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November by the numbers

• Items delivered: 7,100+
• Nonprofits served: 55 (including first nonprofits outside California)
• Delivery batches completed: 112
• Emergency Button activations: 1
• New donors: 280
• October donors who returned in November: 61%
• Delivery photo open rate: 76%

The 61% October-to-November return rate is the headline number. Of the 620 donors acquired in October's awareness month peak, 381 gave again in November — without an awareness campaign, without a matching offer, without any prompting beyond the delivery photo that arrived in their dashboard.

That's what proof does.

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What arrived in November

Post-DV Awareness Month wave The October donations made by DV awareness month donors arrived at 11 DV organizations in early November. Delivery photos went to 620 donors' dashboards in the first two weeks of November — the largest simultaneous photo distribution in Givelink U.S. history.

What those photos showed: hygiene supply shelves stocked for the winter, children's supply rooms organized for new arrivals, professional clothing racks filled for residents preparing for court and employment. October's giving made visible in November.

Winter warmth deliveries As temperatures dropped in California's Central Valley and the Bay Area, shelter wishlists shifted toward winter warmth items. November deliveries included: 2,400 pairs of thermal socks, 840 hand warmers, 360 winter hats, and 180 pairs of insulated gloves across 12 California shelter organizations.

Food bank protein surge Three Bay Area food banks updated their wishlists with protein-rich items for holiday meal planning. 1,200 cans of tuna, 600 jars of peanut butter, and 400 cans of black beans arrived across two November delivery cycles.

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Two new markets: New York and Texas

November marked the first Givelink deliveries outside California.

New York: Three New York City nonprofits completed onboarding in October and received their first deliveries in November — a transitional housing program in the Bronx, a food pantry in Brooklyn, and a veterans services organization in Queens. All three uploaded delivery photos within 48 hours of arrival.

Texas: Two Houston nonprofits — a domestic violence shelter and a senior day program — received first deliveries in late November. Texas supplier relationships were the last piece of the national expansion to click into place, and November marked their operational debut.

The three-state expansion is live. New York and Texas join California as active Givelink delivery markets. Illinois and Washington State pilots begin in Q1 2028.

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The donor who gave every week for a year

One donor crossed a milestone in November that hasn't happened before in the U.S. platform: 52 consecutive weeks of giving — one donation per week for an entire year, without missing a single week.

She's a pediatric nurse in Seattle. She gives to a Bay Area senior services organization — not in Seattle, not where she lives, but an organization she found through a colleague's Instagram post 14 months ago.

Her weekly donation ranges from $15 to $45 depending on the week. Total giving in year one: $1,420. Her total delivery photos received: 26 (biweekly deliveries produce photos biweekly, not weekly).

She described her practice in a dashboard message: "I think of it like packing a lunch — something small I do every week that adds up to something real. The photos show me it's real."

52 weeks. 26 photos. $1,420. An organization in a city she's never been to that knows her by name.

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From the team

November proved October. The retention we projected happened. The delivery photos that went to 620 dashboards in early November produced the return giving that justifies the awareness month investment.

Three states active. More beginning. The supplier network expanded into East Coast and Texas regional fulfillment. The product catalog added 14 new SKUs based on November wishlist demand signals.

December is building. The playbook is published (Blog 179). The wishlists are updated. The photos are coming.

Browse verified nonprofits on Givelink — wherever you are.

Stay Human.

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Antonis Politis is CEO and Co-Founder of Givelink.